What is the future potential of social marketing to address the world's most pressing challenges?

Welcome Change Agents! The Social Marketing Association of North America (SMANA) is for YouWe are a membership organization serving the professional needs ... A world where the power of marketing and communication is harnessed to bring us to a better place, a better world. Join thousands of fellow marketers at the industry's largest social media marketing conference in beautiful San Diego, CA! What is Social Marketing? Social marketing harnesses marketing principles and techniques to influence behavior in ways that are beneficial to both individuals ... We bring together change agents throughout the Pacific Northwest to support and enhance their use of social marketing principals and techniques to improve ... Our team uses social marketing, an evidence-based planning process that improves the impact of health promotion messages. FHI 360 broadly defines social marketing as a systematic process of using commercial marketing principles to achieve specific behavioral goals for a social good ... I build programs that create lasting, measurable change on public health, social causes and environmental issues. A second problem in early discussions of social market- ing was confusion over whether its practice was limited to public and nonprofit marketers. It can be ... The Contraceptive Social Marketing Statistics (CSM) Report aggregates sales data from social marketing organizations (SMOs) operating around the globe to expand ...