What role does market research play in identifying redundant SKUs?

Dec 13, 2019 ... A company must balance these two viewpoints and find a middle path that delivers the required results to the business, its customers, and its employees. Feb 11, 2021 ... How to rationalize your SKUs: 5 steps to follow · 1. Consider your target market · 2. Perform a detailed SKU analysis · 3. Consider other ... SKU rationalization is the systematic process of evaluating the SKUs in a product portfolio to determine which ones to retain and which to eliminate. The goal ... This thesis employs IronCraft as a practical example to perform a SKU rationalization project using a deterministic model for strategic decision making which ... Feb 5, 2024 ... SKU rationalization is like a strategic game of “Keep or Toss” played by companies to ensure they're not drowning in a sea of products. Jan 14, 2025 ... Many business owners regard SKU rationalization as an essential aspect of an inventory efficiency project. Stocking fewer SKUs can improve your ... Jul 23, 2024 ... We are still in the early stages of an era of SKU rationalization. To paraphrase Marlon Brando in “Apocalypse Now”… SKU Rationalization. SKU Rationalization involves managing individual product variations at the granular level. This includes decisions about specific sizes, ... May 2, 2024 ... SKU rationalization is the process of assessing and adjusting the product inventory to optimize business performance. It involves deciding which ... Apr 28, 2023 ... In 2022, Nestle SA embarked on a stock-keeping unit rationalization program to optimize production, improve customer service levels and free ...