



How can I build and maintain a healthy email list? How can I use SMS marketing as part of my overall strategy to engage customers and potentially drive conversions, contributing to ROAS?
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- How can I use a balanced scorecard approach to evaluate marketing performance beyond ROAS? What are the ethical considerations of using ROAS to make marketing decisions?
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- How can I use customer feedback to refine my product descriptions? How can I optimize my checkout process to reduce cart abandonment and improve ROAS?
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- How can the metaverse potentially impact ROAS for certain industries?
- What are some challenges in attributing offline conversions to online ads? How can I use dynamic creative optimization (DCO) in my retargeting campaigns to automatically show the most relevant ad creative to each user, improving click-through rates and ROAS?
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