



Managing the Relationship Between Price and Quality Perceptions
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what is price in marketing
- Using Price to Gain a Cost Advantage
- Developing and Implementing Clear, Consistent, and Well-Documented Pricing Policies Across the Organization
- Identifying and Understanding the Price Sensitivity and Value Drivers of Increasingly Granular Customer Segments
- Analyzing Large Datasets to Understand Price Sensitivity
- The Role of Price in the Marketing Mix (4Ps)
- Experimenting with Different Price Points and Formats
- Building Trust and Transparency in Pricing Communication
- Profit Maximization through Pricing
- Considerations for Using Odd-Even Pricing Effectively
- Identifying Common Pricing Mistakes and How to Avoid Them
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