



Big Data and Its Applications in Pricing
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what is price in marketing
- Pricing Models
- The Influence of Online Price Transparency and Comparison Shopping on Consumer Behavior and Pricing Tactics
- Understanding the Central Role of Price Within the Broader Marketing Mix (4Ps)
- Gaining a Deep and Nuanced Understanding of Customer Willingness to Pay (WTP) Through Advanced Research Methods
- Communicating the Value and Quality Associated with the Brand Through Strategic Pricing Signals, Such as Premium Pricing for High-End Brands
- A Thorough Understanding of How Broader Economic Conditions Impact Pricing Strategies
- Communicating Value to Customers
- Employing Strategic Pricing Tactics, Such as Competitive Pricing or Penetration Pricing, to Attract Customers and Increase Market Presence
- Identifying the Key Drivers and Data Points for Dynamic Pricing Algorithms
- Conducting In-Depth Analyses of Fixed Costs, Variable Costs, Direct Costs, and Indirect Costs to Understand the True Cost Basis for Pricing
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