Why is my conversion rate low for traffic from certain keywords?

Jun 14, 2019 ... Targeting long-tail keywords in Adwords is a great way to optimize ad spend and attract more paid search traffic back to your business. PPC is commonly associated with search engine advertising, like Google Ads, but it can also refer to ads on social media platforms, where advertisers pay for ... Summary. Remember, when designing your next online marketing strategy, that PPC categories are made by keyword rather than purpose, and competition metrics are ... ... keywords for PPC ads are historically the most expensive of any industry. Almost all of the top 25 keywords are legal-related, as is 20% of the top 5000. So ... Nov 23, 2023 ... 10 best PPC keyword research tools · Google Ads Keyword Planner is one of the best free keyword research tools out there. · Semrush is an online ... In this article, we'll break down the process of how to select keywords for your SEO and PPC campaigns. It starts with research and involves lots of analysis ... Keyword cannibalization refers to instances where you have two (or more) campaigns or ad groups targeting the same search query or queries. Feb 23, 2024 ... By conducting thorough PPC keyword analysis, you can ensure that your ad spend is allocated efficiently, targeting keywords that attract quality ... Jun 22, 2022 ... Product list keywords are a must when setting up your PPC bids. Using the titles for all products, resources, and services in a website catalog ... Sep 30, 2024 ... These keywords are the backbone of your paid search strategy, helping your ads show up when users search for specific terms related to your business.