What are top-of-funnel keywords?

PPC is commonly associated with search engine advertising, like Google Ads, but it can also refer to ads on social media platforms, where advertisers pay for ... ... PPC campaign. Keyword Planner is highly intuitive and designed for use by all marketers, which is why its console has a very simple layout with only a few ... This article will help you conduct better PPC keyword research and build bigger lists of keywords that'll set you up for greater success. Feb 26, 2014 ... Break down some of the ways you can use your existing data to improve your keyword sets, targeting options, and relevance scores to drive more targeted people ... Jun 14, 2019 ... Targeting long-tail keywords in Adwords is a great way to optimize ad spend and attract more paid search traffic back to your business. Jun 12, 2024 ... PPC ads are triggered by the search terms (keywords) users enter, and advertisers must bid on the keywords they want to trigger their ads. Keywords are words or phrases that are used to match ads with the terms people are searching for. The keyword match types dictate how closely the keyword needs ... Within Google Ads, you can access the Google Keyword Planner, which is a tool that helps you identify the best keywords to use. When deciding what search terms ... Feb 23, 2024 ... By conducting thorough PPC keyword analysis, you can ensure that your ad spend is allocated efficiently, targeting keywords that attract quality ... Mar 5, 2025 ... A well-planned keyword research and strategy are the foundation of a successful PPC campaign for ecommerce businesses. Think of keywords as the ...