How does understanding the target audience inform IMC decisions?

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Abstract. The marketing concept helped American businesses gain dominant positions in the world's economy. Yet, the rush to strategic planning forced out the ... The Societal Marketing Concept. This concept holds that the organization's task is to determine the needs, wants, and interests of target markets and to deliver ... Apr 23, 2025 ... Meaning of the marketing concept in English ... the idea that a company should supply a product or service based on what customers want and need:. May 16, 2017 ... CARE. Just care about the prospects you're trying to bring in and the customers you have. They're not just a number in the system… they have a ... Apr 14, 2025 ... Founded on key principles such as pricing positioning, product/service features, market requirements, communication strategies, and competitive ... Taking these issues into account Rafiq and Ahmed (1993) defined internal marketing as “planned effort to overcome organizational resistance to change and to ... Dec 7, 2022 ... The four Ps of marketing is a marketing concept that summarizes the four key factors of any marketing strategy. The four Ps are: product, price, place, and ... INTEGRATED MARKETING CONCEPTS, INC. was founded in October, 1982, and incorporated in January, 1983, with the business purpose of serving the architectural ... The marketing concept dictates that goods and services made available by a business must be produced and marketed so as to meet the long-term goals of the ... Jul 28, 2020 ... The main five include the production, product, selling, marketing, and societal concepts, and they have been evolving for decades.
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