What are some relevant industry conferences and events for marketing analytics professionals?

The MS-BA marketing analytics track will prepare you to make data-driven decisions in a fast-paced and ever-evolving industry. As a marketing analytics major, you'll master the art of uncovering trends, predicting consumer behavior, and measuring campaign effectiveness with precision. PortMA is a full-service market research supplier with unique expertise in marketing communications and evaluation research. Mar 15, 2025 ... It's the use of data to track different marketing initiatives to more clearly understand what's effective and what's not. Our specialized concentrations in Digital Marketing, International Business, Marketing Analytics, and Marketing Management let you tailor your studies to your ... Our program will prepare you to interpret marketing data and generate ideas and recommendations for real-world business problems. Multifamily's unparalleled market intelligence platform provides 100% visibility into market, business and asset performance. Mar 27, 2025 ... Marketing Analytics Tools: 23 Best Platforms for Marketers in 2025 · 1. Improvado · 2. Domo · 3. Salesforce Marketing Cloud Intelligence ( ... By applying technology and analytical processes to marketing-related data, businesses can understand what drives consumer actions, refine their marketing ... The Marketing Analytics (MA) pathway focuses on developing actionable strategic insights by collecting and interpreting information from the marketplace.