How can businesses scale their marketing analytics efforts? What are the key considerations for building a scalable marketing analytics infrastructure?

This certificate program is ideal for students who enjoy working with numbers and love learning new software skills for business. As a marketing analytics major, you'll master the art of uncovering trends, predicting consumer behavior, and measuring campaign effectiveness with precision. Oct 25, 2021 ... I'd like to have a better understanding of the typical tools & software used in a marketing analytics role. Certificate in Marketing Analytics. The Certificate in Marketing Analytics is open to students who are working towards a business major or minor. For more ... Bachelor of Science in Marketing · Bringing business to life. · What You'll Learn · Digital Marketing · Marketing Analytics · Professional Sales · Career Path. Why Simon? · Acclaimed Curriculum. Driven by our acclaimed curriculum, Simon's MS in Marketing Analytics program ensures that every student graduates with a ... The MS-BA marketing analytics track will prepare you to make data-driven decisions in a fast-paced and ever-evolving industry. Mar 15, 2025 ... It's the use of data to track different marketing initiatives to more clearly understand what's effective and what's not. View job descriptions, salary information and job outlooks for careers the Master of Management, Marketing Analytics (MMA) can help you attain. The Marketing Analytics module provides analytics data on how your site is performing based on several metrics and dimensions that allow you to better ...