What are the key elements of a compelling industrial marketing case study?

Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners. Aug 15, 2022 ... Industrial marketing is B2B (business-to-business marketing) and promotes goods and services from one business to another. Apr 15, 1994 ... An industrial products firm recently held a meeting for senior managers to discuss marketing strategy and implementation. Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners. 5 days ago ... Sun Belt Markets See Largest Rent Gains. National in-place rents for industrial space averaged $8.44 per square foot in March, up only one cent ... Jul 3, 2024 ... This special issue is aimed at enhancing the existing stock of knowledge pertaining to business-to-business firms' unethical, controversial, and ... Our industrial marketing consultants are backed by extensive experience and industry knowledge to help you tap the right markets and drive long-term ... With over three decades of hands-on experience marketing to engineers, technical professionals, and industrial buyers, I bridge the gap between engineering and ... Aims & Scope ... Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and ... The Center for Business & Industrial Marketing provides a forum for researching and exploring the world of business-to-business marketing and industrial sales.