What are the best practices for setting and achieving marketing goals in industrial organizations?

Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners. Feb 5, 2025 ... U.S. industrial market moving toward balance ... The gap between new supply and tenant demand narrowed during 2024 — developers delivered 400 ... International Journal of Industrial Marketing. International Journal of Industrial Marketing (IJIM) is an internationally online journal, peer-reviewed, ... Mar 27, 2025 ... Population migration continues to benefit industrial markets in the Sunbelt and Mountain West. What does this portend for the Western U.S. ... Jul 3, 2024 ... This special issue is aimed at enhancing the existing stock of knowledge pertaining to business-to-business firms' unethical, controversial, and ... It is much simpler and easier than segmenting industrial markets. Often the same industrial products have multiple applications. Apr 21, 2025 ... U.S. Industrial Market Dynamics, Q1 2025 · The industrial real estate sector posted its' best quarter since Q2 of last year, with 123.3 million ... Mar 18, 2024 ... The chip industry experienced an 8.2% decline in global revenue to $526.9 billion in 2023 due to normal market cyclicality. Emerging frontiers within B2B marketing understanding customer needs and managing the customer experience Learn about industrial segmentation, a marketing strategy that involves dividing a market into different groups based on size and industry.