What are some of the most influential books and resources on industrial marketing?

The Blueprint for Industrial Marketing. Many industrial businesses struggle with marketing. The Blueprint for Industrial Marketing gives you a proven framework ... For over 25 years, we've been solving them with B2B digital marketing for companies just like yours. Explore a case study in your sector. Dec 2, 2024 ... This session will provide an overview of the North America market we'll hear from experts in the US, Mexico, and Canada about the trends and changes they are ... Your Trusted Data Source for Industrial Market Insights. Feb 11, 2025 ... Industry 4.0, also known as the Fourth Industrial Revolution, is transforming the manufacturing and industrial sectors through the integration of advanced ... Nov 11, 2024 ... After a sluggish first half, Q3 2024 leasing improved to 4.3% below Q3 2019 levels, with tenant activity expected to pick up in the coming ... Learn about industrial segmentation, a marketing strategy that involves dividing a market into different groups based on size and industry. About the Summit ... Industrial Marketing Summit is the premier gathering for industrial marketers — organized for and by the industrial marketing teams at TREW ... Industrial marketing is a typical B2B marketing approach where business promotion and selling are driven by focusing on materials, components, and products. This course introduces students to the challenges and complexities of business to business and industrial marketing.