How do you benchmark your Event ROI results against industry standards and competitor performance?

This is a tool to help event service professionals measure their magic! We encourage all service professionals to review the full list of ideas. Packed with industry insights and practical strategies, you'll learn how to leverage the right tools, track meaningful data, and prove ROI to stakeholders. The standard calculation for identifying the return on investment (ROI) for events is to divide the profit from the event (revenue minus cost), by the total ... Mar 26, 2025 ... Original research requires significant investment. With an event-first approach, you maximize content ROI and create multiple touchpoints for ... Dec 13, 2018 ... Make sure that your team is setup for success, ensuring event ROI and repeat funding for next year. There are two approaches to measuring the ROI of an event. The first is manual and outside of Salesforce, but at least we're evaluating an event beyond how ... May 10, 2023 ... ROI is a critical metric used to evaluate the effectiveness of events and how well they achieve their objectives. Jan 10, 2023 ... We recommend a 4-step method: Step 1 – Defining the main objective of the event. The first stage is defining the main business objective of the event. Oct 31, 2021 ... Ryan Laplante posted on his twitter that he bought 6 pros at 5.0 (5.0!!!!) and thought that their ROI was even higher than that. Nov 4, 2023 ... The following five steps to measuring event ROI apply to event strategies of all shapes and sizes, digital and hybrid.