What is the relationship between customer equity and value-based pricing?

Jan 21, 2015 ... Customer equity is defined as the sum of the discounted lifetime values of all of the firm's current and potential customers. Nov 1, 2024 ... Discover the importance of customer equity, how it drives long-term value, and strategies to enhance customer relationships for sustainable ... Jan 16, 2025 ... This research contributes to the field of customer equity by examining how important the strategy drivers of consumption and customer data ... Customer equity is the total combined customer lifetime values of all of the company's customers. ... It is calculated by multiplying the number of customers by ... What is a Customer Equity Strategy? A marketing strategy formed to improve the customer equity of a business is known as a customer equity marketing strategy. Oct 28, 2011 ... and customer equity, brand equity has significant negative effect on customer equity while value equity and relationship equity show no ... It also became clear that whereas the focus of both brand equity and customer equity research has been on the end consumer, there is a need for research to ... The study shows: (1) motivation to use social network services (SNS) and celebrity source credibility positively affect parasocial relationships. CUSTOMER EQUITY MANAGEMENT IN A PROFESSIONAL PLAYER'S AGENCY: HOW MUCH IS WORTH MY CURRENT PLAYER'S BASE? KEYWORDS: Basketball, Management, Agent companies ... lifetime value. Finally, we compare the current article with a recent book on customer equity (Rust, Zeithaml, and Lemon 2000).