What is the role of market research in understanding and shaping brand perception

May 12, 2022 ... Businesses need to understand that brand perception isn't what you say about your business and what you offer; it's what customers believe you ... Brand perception refers to the collective beliefs, opinions, and feelings that consumers or the general public hold about a particular brand. It is the overall ... Mar 28, 2023 ... The easiest and most common way to measure brand perception is through a Net Promoter Score (NPS). A net promoter score is a score measured to ... Jul 5, 2023 ... How to Measure Brand Perception. Data can help you understand how consumers, employees, stakeholders, and competitors perceive your brand. Since ... Sep 18, 2023 ... Brand perception is how consumers and the public see your brand. People form these opinions based on interactions they have with your brand personally. Apr 10, 2025 ... In this article, we discuss what brand perception is, explain why it's important and provide specific ways you can measure and improve a company's brand ... Jan 23, 2025 ... It is the culmination of consumers' thoughts, feelings, and experiences with a brand, shaping their overall impression and influencing their decisions. Aug 11, 2023 ... Perception is the lens through which consumers view a brand, and it can make or break a company's success. Brand awareness is the likelihood that consumers recognize the existence and availability of a company\'s product or service. Apr 30, 2024 ... Customers' perceptions of brands are based on what they think a product or service stands for and how it contributes to how they feel.