How can a company have high brand awareness but negative brand perception

Apr 3, 2023 ... According to IDC's perception survey1 of MSS buyers in Canada, Optiv ranked No. 1 for overall average brand perception scores. Additionally ... Brand recall, often referred to as “top-of-mind awareness,” measures how likely a customer is to remember your brand. Apr 30, 2024 ... Customers' perceptions of brands are based on what they think a product or service stands for and how it contributes to how they feel. Feb 26, 2025 ... Brand perception refers to how consumers perceive a brand based on their experiences, beliefs, and emotions. Brand perception is the culmination of all a customer's thoughts and feelings about your brand, products, and services. It's a general judgement of your company ... Aug 23, 2023 ... Image is how a brand is seen on the outside, in consumers' minds, whereas identity is how your brand portrays itself depending on your values and various ... Apr 3, 2025 ... 'It's become a personality brand now': Why Tesla's brand perception is in a tricky spot as sales slump ... Brands that are closely tied to public ... Jan 23, 2025 ... It is the culmination of consumers' thoughts, feelings, and experiences with a brand, shaping their overall impression and influencing their decisions. Nov 5, 2024 ... That can empower consumers to advocate via word of mouth to organically build brand perception and improve velocity through the purchase process ... Dec 18, 2019 ... In this paper, we present the Brand Visual Elicitation Platform (B-VEP), an electronic tool we developed that allows consumers to create online ...