What are some criticisms of Apple's branding and marketing? How has Apple's branding adapted to changing consumer trends?

May 17, 2022 ... If that isn't inspiring, I don't know what is. Shortly thereafter, Apple rose to unprecedented fame. Most importantly, the tagline is a call to ... Aug 8, 2024 ... Steve Jobs introduces the world to Apple's new slogan, “Think different.” The catchy marketing reassures fans that Apple is exiting its mid-1990s dark age. Mar 3, 2025 ... The same tagline from Apple's 2008 announcement for the original MacBook Air [contains quote post or other embedded content] Tagline ... The show about great ads, and the people who make them. Clio Awards editor in chief and longtime ad critic Tim Nudd digs into classic commercials and ... Apr 12, 2017 ... Swatch is using the slogan to market a wristwatch containing a contactless payment chip. Apple says the phrase unfairly references its Think ... Sep 25, 2008 ... Half the price.”–and said that “Twice as fast sometimes, but don't count on it” might be a more accurate slogan. Looks like Apple has come as ... Apr 12, 2017 ... Swatch is using the slogan to market a wristwatch containing a contactless payment chip. Apple says the phrase unfairly references its Think ... Jun 24, 2024 ... The slogan “Think” was introduced by Thomas J. Watson Sr. in 1911 while he was working at the National Cash Register Company (NCR). Nov 16, 2015 ... My personal favorite is “Just Do It”. I've loved it since it was first invented and have used it as my personal mantra on countless mornings ... Jun 15, 2020 ... To attract returning consumers this fall, the company has updated SugarBee's branding, adopting a more reflective tagline and refreshing its ...