What are the key metrics in programmatic advertising

Ad Impression. What is an ad impression? An ad impression is counted whenever an ad is displayed within an app. Impressions equal viewable impressions. Ad ... Apr 20, 2023 ... An ad-serving platform is the core element of every ad server. It is an ad tech process of delivering advertisements on various websites, apps, ... Help drive sales, leads, or site traffic by getting your business in front of people who are actively searching Google for products or services you offer. What is an AD (Active Directory) broker? An Active Directory broker serves as an intermediary layer between clients (such as applications, services, or users) ... May 17, 2024 ... Learn how ad tech stacks optimize digital advertising through integrated technologies for improved targeting and ROI. Feb 28, 2025 ... An ad exchange is an efficient way of buying and selling ad inventory. It connects advertisers and publishers on a single platform. Instead of ... Apr 20, 2023 ... An ad campaign is a series of ads that are designed to promote a product, service, or brand. Ad campaigns can take many forms, from print and broadcast ads to ... Ad exchanges benefit both the publisher and the advertiser. The publisher gets the best price for their ad space, while the advertiser can advertise on a ... Jan 10, 2024 ... Ad Exchanges are online marketplaces where publishers and advertisers can buy and sell digital ad inventory. Ad Impression. What is an ad impression? An ad impression is counted whenever an ad is displayed within an app. Impressions equal viewable impressions. Ad ...