How to measure the response rates and ROI of direct marketing efforts

What is an advertising network? An advertising network, or ad network, connects businesses that want to run advertisements with websites that wish to host them. Feb 28, 2025 ... An ad exchange is an efficient way of buying and selling ad inventory. It connects advertisers and publishers on a single platform. Instead of ... Dec 5, 2019 ... An ad limina visit is an obligatory visit made by all bishops to Rome during which they pray at the tombs of St. Peter and St. Paul. In addition ... An ad impression is a metric leveraged in digital or programmed advertising. It refers to an instance where an advertisement appears on a user's screen. It's ... Jul 29, 2024 ... An ad tag (aka creative tag or placement tag) is a chunk of code inserted within the webpage that sends a request to the ad server to show an ad ... An ad auction is a real-time bidding process wherein advertisers compete to have their ads displayed to specific segments of an online audience. Every time a ... Ad servers are data-driven matchmakers that connect ads with audiences based on a set of descriptive tags on geolocation, interests, and behaviors. For example, ... Jan 30, 2014 ... An ad exchange is a digital marketplace that enables advertisers and publishers to buy and sell advertising space, often through real-time auctions. Apr 20, 2023 ... An ad campaign is a series of ads that are designed to promote a product, service, or brand. Ad campaigns can take many forms, from print and broadcast ads to ... Apr 20, 2023 ... An ad-serving platform is the core element of every ad server. It is an ad tech process of delivering advertisements on various websites, apps, ...