What role does media coverage play in shaping brand image and reputation?

My findings support Chaffee and Metzger's (2001) prediction that “the key problem for agenda–setting theory will change from what issues the media tell people ... The aim of this paper is to review the literature that discusses the basic premises of theoretical and empirical studies on Agenda Setting theory. and partisan media on public opinion. Agenda-setting theory asserts that the news media can determine the public's perception of the most important problems ... Jun 25, 2019 ... Basic agenda setting: the transfer of salience of objects (e.g., issues, public figures, sources in the news, and so forth) from the news media ... Agenda-setting theory asserts that the news media coverage will tend to emphasize some issues while neglecting others, which makes some issues more prominent. Nov 24, 2014 ... Joan Cates of the University of North Carolina, as well as Dean Brad Hamm of the Medill School of Journalism at Northwestern University and Dr. Incorporating the principles of Agenda-Setting and Framing theories, this research utilizes a textual analysis approach to dissect the narrative structures, ... Jul 12, 2019 ... Who Leads? Who Follows? Measuring Issue Attention and Agenda Setting by Legislators and the Mass Public Using Social Media Data - Volume 113 ... Aug 24, 2022 ... Agenda setting (McCombs & Shaw, 1972) suggests that the media does not tell people what to think, but that they shape what audiences think about ... The media sets the public agenda, in the sense that they may not exactly tell you what to think, but they may tell you what to think about.