What is the two-step flow of communication in relation to agenda setting?

In general, agenda-setting theory would suggest that the press is more likely to be influential where the issues they portray are less well-known and ... Agenda-setting theory proposes that the more media attention an issue receives, the more important audiences perceive that issue to be. Framing theory shares ... ... agenda-setting theory of the mass media. agenda-setting hypothesis. The mass media have the ability to transfer the salience of items on their news agendas ... ... mass communication, the influence of the media on the focus of public attention. ... agenda-setting theory, network agenda-setting. McCombs is the Jesse H. Jones ... Agenda setting as defined in “ Mass Media, Mass Culture” is the process whereby the mass media determine what we think and worry about. Agenda setting is one of the major theories in mass communication research, offer- ing a way of understanding the influence of news coverage on audience members ... This paper examines the characteristics of disaster reporting, starting with why disaster reporting is necessary and is supported by agenda-setting theory. ... mass communication, public opinion, and political elections—to the corporate world. Agenda-setting theory says that through patterns of media coverage, the ... ... agenda setting during the Arab Spring, and thus how the traditional theory of agenda setting should expand to consider the rise of new modes of communication. The main concept associated with the theory is gatekeeping. Gatekeeping is in charge of and has control of the selection of content discussed in the media. It ...