What is issue ownership in political campaigns?

Mar 4, 2025 ... The media yields authority over the truth behind the information by showing it selectively and not comprehensively. · The media gives more ... Cultivation theory, agenda-setting, and framing offer distinct perspectives on this process, each focusing on different aspects of media's impact on audiences. Jan 18, 2018 ... One such theory that yields interesting insights into today's media environment is “agenda setting.” The term was born out of a study of the ... Nov 5, 2013 ... Exciting intellectual frontiers are open for exploration as agenda-setting theory moves beyond its 25th anniversary. Mar 26, 2014 ... We utilize “big data” to explore attention and framing in the traditional and social media for 29 political issues during 2012. ... mass communication, public opinion, and political elections—to the corporate world. Agenda-setting theory says that through patterns of media coverage, the ... Jul 12, 2019 ... Who Leads? Who Follows? Measuring Issue Attention and Agenda Setting by Legislators and the Mass Public Using Social Media Data - Volume 113 ... Mar 30, 2021 ... Mass media reporting on COVID-19 vaccine program can be outlined within the framework of Agenda Setting Theory. Acknowledging that the media can ... ... agenda-setting theory of the mass media. agenda-setting hypothesis. The mass media have the ability to transfer the salience of items on their news agendas ... Jan 21, 2023 ... McCombs, M. E., Shaw, D. L., & Weaver, D. H. (2014). New directions in agenda-setting theory and research. Mass communication and society, 17(6) ...