What are the moderating factors that can strengthen or weaken agenda setting effects?

Mar 30, 2021 ... Mass media reporting on COVID-19 vaccine program can be outlined within the framework of Agenda Setting Theory. Acknowledging that the media can ... As far back as 1922, the newspaper columnist Walter Lippman was concerned that the media had the power to present images to the public. McCombs and Shaw ... Apr 15, 2009 ... Shaw, along with Maxwell McCombs (University of Texas-Austin), developed the agenda-setting theory of the press in a seminal 1972 Public Opinion ... This study uses agenda-setting theory to show that the themes and tones that were salient in coverage of the Trump campaign transferred to the public as they ... Eugene F. Shaw, 'Some Interpersonal Dimensions of the Media's Agenda-Setting Func tion', Paper presented to National Conference on the Agenda-Setting Function ... The associate professors of journalism at the University of North Carolina, Chapel Hill, conducted a study on how impactful the news media was with potential ... Mar 28, 2025 ... The media typically has a lot of influence on what the public thinks. This concept, called agenda-setting theory, occurs when the media runs ... Mar 26, 2014 ... We utilize “big data” to explore attention and framing in the traditional and social media for 29 political issues during 2012. Jun 1, 2016 ... Abstract. Media theory helps the process of understanding the complex political communication environment. Agenda-setting research examines ... Agenda-setting theory shows the ability of the news media to influence the salience of topics on the public agenda.