How can businesses and organizations strategically use agenda setting principles to achieve their goals?

Jan 29, 2014 ... Interview conducted by Em Griffin, author of A First Look at Communication Theory. Find more resources on this and other communication ... As a result, agenda-setting theory has had a profound influence, not only on mass communication and political communication research, but also ... and partisan media on public opinion. Agenda-setting theory asserts that the news media can determine the public's perception of the most important problems ... Apr 15, 2009 ... Shaw, along with Maxwell McCombs (University of Texas-Austin), developed the agenda-setting theory of the press in a seminal 1972 Public Opinion ... Keywords: Agenda-setting; convergence; Internet media. Perhaps agenda-setting theory (McCombs & Shaw,. 1972) is the most dominant theory in mass communication ... The authors are associate professors of journalism at the University of. North Carolina, Chapel Hill. IN OUR DAY, more than ever before, candidates go before ... Communication and Democracy: Exploring the intellectual Frontiers in Agenda-setting theory book cover ... media's agenda. In the current volume, a ... The aim of this paper is to review the literature that discusses the basic premises of theoretical and empirical studies on Agenda Setting theory. The agenda setting theory was formally developed by McCombs and Shaw (1972) when they studied the US Presidential Election of 1968. Agenda-setting theory describes the capacity of news media to influence and guide public discourse. That is, if a news item is covered frequently and ...