What role should fairness and equity play in the choice of an allocation mechanism?

Sep 25, 2024 ... Google's AdExchange is finally joining the pack and migrating to a first price auction where the advertiser with the highest bid will pay the bid price. Sep 12, 2019 ... How does Criteo handle first-price, second-price, and hybrid auctions? As an early pioneer of header bidding with its own monetizing technology ... widely adopted for selling ad slots is that of a Vickrey auction (Vickrey, 1961) or second-price auction with reserve price (Easley and Kleinberg, 2010). In ... Mar 4, 2024 ... If a buyer targeting the deal submits a bid higher than the deal's ask price and higher than any other private auction bids, that buyer wins the ... May 31, 2022 ... This post is all about how a second-price auction works, how it affects advertisers, and some best practices on how to win second-price auctions. Aug 18, 2021 ... The second price auction has been the prevalent auction format used by advertising exchanges because of its simplicity and desir- able ... Nov 1, 2022 ... 2020). While these auctions sell different products, they both use the same auction mechanism, which is a second-price auction with a reserve ... Jun 16, 2013 ... We consider the optimization of revenue in advertising auctions based on the generalized second-price (GSP). Jan 3, 2025 ... Second-price auction meaning. A second-price auction is a bidding system used in programmatic advertising. In this case, the highest bidder is ... May 10, 2019 ... Google Ad Manager will be transitioning to a unified, first price auction this year. This change will simplify our publisher platform and create a fair and ...