What are the ongoing debates and research related to online advertising auctions?

Mar 15, 2022 ... Second-Price Auction ... A type of auction model in programmatic advertising, second-price auctions are where the highest bidder wins but only ... Apr 23, 2019 ... Second price auctions work similarly to auctions on sites like eBay. All advertisers bid on a publisher's inventory, but the winning bidder pays ... With only one slot, GSP is identical to the standard second price auction (a.k.a. Vickrey, VCG). • With multiple slots, the mechanisms are different. – GSP ... Oct 5, 2017 ... exchanges like OpenX, Index Exchange and Rubicon Project are testing first-price auctions — in conjunction with second-price auctions — to help ... Abstract. We consider equilibrium bidding behavior in a dynamic second price auction where agents have the option to increase bids at random times and values ... In second price auctions, advertisers bid as much money as they feel is necessary to win the auction and they are guaranteed to never overpay. Nov 1, 2022 ... 2020). While these auctions sell different products, they both use the same auction mechanism, which is a second-price auction with a reserve ... Each bidder places a bid. The highest bidder gets the first slot, the second-highest, the second slot and so on, but the highest bidder pays the price bid by ... In 1797 Johann Wolfgang von Goethe sold a manuscript through a second-price auction. We investigate Goethe's motivation in the context of the late eighteenth ... Auction winners are determined by ad relevance. ROAS may improve, since advertisers may pay less than their maximum bid. Advanced second-price auction for ...