What are some recent applications or research related to second-price auctions?

Feb 12, 2025 ... Roundel Media Studio moved to a second-price auction model for Target Product Ads officially on February 4, 2025. The retailer's transition from ... Sep 12, 2019 ... How does Criteo handle first-price, second-price, and hybrid auctions? As an early pioneer of header bidding with its own monetizing technology ... Apr 25, 2022 ... We describe a popular way in which search engine runs these auctions to determine to final price that an advertiser pays when a click occurs, the Generalized ... Oct 13, 2023 ... What is RGSP? Google's Randomized Generalized Second-Price ad auctions explained · The highest bidder doesn't automatically win the ad auction. With only one slot, GSP is identical to the standard second price auction (a.k.a. Vickrey, VCG). • With multiple slots, the mechanisms are different. – GSP ... Overview. Second price auctions award an impression to the ad with the highest bid, but records the revenue of the impression not as the ad's bid, but as the ... Jul 12, 2022 ... A second-price auction is an ad bidding model where the top bidder pays $0.01 more than the second-highest bidder. Proceedings of the 31st International Conference on Machine Learning, PMLR 32(1):262-270, 2014. Abstract. Second-price auctions with reserve play a critical ... Feb 10, 2025 ... By combining Roundel's second-price auction model with Skai's commerce media platform, brands can ensure their retail media investments are ... Oct 5, 2017 ... exchanges like OpenX, Index Exchange and Rubicon Project are testing first-price auctions — in conjunction with second-price auctions — to help ...