



When was musically launched
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what happened to musically
- What were the initial reactions and feedback from former musically users regarding the transition to TikTok
- What role did market research and analysis play in ByteDance's decision to acquire musically
- What were the strategies for expanding and diversifying TikTok's monetization streams beyond advertising
- What efforts were made to bridge any perceived cultural gaps between the two user communities
- What were the different types of creative content that flourished on the musically platform beyond lip-syncing
- What were the legal and regulatory considerations that ByteDance had to address as part of the acquisition process
- What was the role of market trends in the musically acquisition
- What were the key differences in the user demographics of musically and TikTok before the merger
- What were the long-term goals for the monetization of the TikTok platform and its creator ecosystem
- What initiatives were launched to foster a sense of belonging and inclusivity for all users on the new TikTok platform
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