How are buyer personas used to inform marketing strategy?

Feb 9, 2012 ... A % discount requires them to think a bit more than a $ discount, so the greater response is likely to be from a $ discount. So, if the message isn't an advertising message by or on behalf of a marketer, it isn't an endorsement. Do the Endorsement Guides apply to social media? Yes. Sep 18, 2024 ... Canned water brand Liquid Death has created countless viral marketing moments and uses an aesthetic unique to the cookie-cutter bottled water ... Apr 16, 2025 ... 75% of people use social media for purchasing advice. This LinkedIn statistic should be important to any brand wondering whether to invest more ... Nov 17, 2023 ... This method works well if you sell a type of product that people use regularly, and it offers the purest observational data because people often ... Jan 24, 2025 ... And the amount of bloggers/YouTubers creating affiliate content is insane (people have also become skeptical). So how do you stand out? How do ... Jul 14, 2022 ... How often do people open marketing texts? With an average open rate of 98%, you can expect that nearly 98 out of every 100 SMS messages sent to ... What do we do if someone objects to our direct marketing? People have a legal right to object to you using their information for direct marketing purposes. Nov 5, 2012 ... New survey shows that clicks are only one part of the story. Email marketing enjoys a solid reputation as a direct response channel. Which is ... Dec 12, 2014 ... But marketers know that “happiness” can mean different things to different people. So ads aimed at older people might evoke a sense of calm ...