How do we integrate online and offline communication? What are their opinions on brand activism?

These implied that as cost is reduced by a single unit, the purchase intention increases by one unit in the purchase of over-the-counter medicine in tier-one ... Jan 31, 2018 ... The 4C's of marketing can be very valuable for marketers looking to generate consumer oriented and relevant content and product messages. Jun 8, 2023 ... The 4Ps of marketing (product, price, place, and promotion) and the 4Cs of marketing (customer, cost, convenience, and communication) are two ... May 20, 2020 ... This paper is aimed at investigating the 4Cs marketing mix paradigm in the digital context which is approached with the review of the main literature. Jan 15, 2024 ... What are competitors' strategies, propositions, strengths, and weaknesses? · Where is the brand positioned in the market? · Where are the spaces ... May 1, 2021 ... The findings have several implications for social marketing and public health, particularly around supportive social settings, seeing ... Dec 27, 2019 ... The marketing mix is the pillar of a marketing strategy and consists of a series of tools to guide a company through the ups and downs of its industry. Mar 8, 2025 ... The 4C Framework is a powerful tool that helps businesses shape their marketing strategies to better meet the needs of their customers. The 4Cs are customer, cost, convenience and communication. By learning to use the 4Cs model, you'll have the chance to think about your product from a new ... The 4 Cs are designed to be a more consumer-focused model that places more emphasis on customer needs and experience. To better understand the consumer (product) ...