What are event categories, actions, and labels?

Mar 27, 2025 ... In simple words, Google Analytics is a free tool provided by Google that tracks and reports website traffic and user behavior. It collects data ... Feb 18, 2021 ... The data in Google Analytics is non-personal information about online activity and interests (for instance: which site led you to ours, clicking ... Google and other third parties may use cookies, web beacons and similar technologies to collect or receive information from this website and elsewhere on the ... ... Google Analytics, Amazon Web Services (AWS), and more that will set you apart when you've completed your studies. Why Business Analytics & Information Systems? Google Analytics stores cookies on your users' PCs to keep track of usage data. This is enough to evoke the requirement of a Privacy Policy according to the EU ... Android App on Google Play · Apple Download on the App Store · Terms ... analytics. Please visit our Privacy Policy for more information about our use of ... Aug 6, 2024 ... Other types of PII include sensitive and non-sensitive PII. Personal data includes any information relating to an identified or identifiable ... ... Google Scholar. Baskerville, R., & Pries-Heje, J. (2010). Explanatory design theory. Business & Information Systems Engineering, 2(5), 271–282. Available at ... Mar 7, 2022 ... Google Analytics allows the publisher to track logged in users across various websites by permitting them to include in the data sent to Google ... Apr 23, 2019 ... We provide evidence for this pattern using data from 300,000 apps obtained from the Google Play Store (formerly Android Market) in 2012 and 2014 ...