



How the problem caused permanent changes in what consumers wanted How did the problem influence marketing or advertising strategies?
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what was the problem Informational
- New academic frameworks
- Required investigation
- Lack of necessary knowledge leading to the problem What assumptions were made that led to the problem?
- New ways of sharing information
- How difficult ethical decisions were made What were the unintended ethical consequences of the solutions implemented?
- Skewed perspectives
- How working together helped in dealing with the problem What was the role of communication in addressing the problem?
- How those affected or with a vested interest were involved in solutions What were the challenges in engaging stakeholders in addressing the problem?
- Impact of the issue
- How the problem led to changes in what was considered important How did the problem affect the level of public trust in institutions?
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