Driving Loyalty and Advocacy

Sep 4, 2024 ... Drnevich, P.L. and Croson, D.C. Information technology and business-level strategy: Toward and integrated theoretical perspective. MIS ... Innovative IT investments increase firm value, while noninnovative investments do not. Furthermore, the market's reaction to announcements of innovative and ... Nov 23, 2023 ... chapter 4|10 pages. Value Creation Through Digital Content: Informative Value. Title. ByAgata Krowinska. Abstract. chapter 5|11 pages. Value ... In 2024, we led the beverage industry in customer value creation for the seventh consecutive year. ... For more information please see the risks discussed ... This article explores the interplay between the platform business model and the creation and distribution of shared reputational value. Apr 10, 2025 ... ... value creation and return on investment. Track record of presenting complex findings in a concise, informative manner. Strong problem solver ... Content marketing is a strategic marketing approach focused on creating and ... ” That's the difference between strategic content and informational spam sent by ... Oct 30, 2024 ... Data assets serve functions such as value preservation and appreciation, financing, and value creation. They contain extensive information ... Our graduates work at the intersection of information technology and business, creating solid working relationships, and applying their knowledge to solve ... Oct 20, 2022 ... We focus on the digital solution supplier's perspective to analyse which information systems (IS) capabilities are essential for business-to-business (B2B) ...