How do you manage communication channels in Unica Campaign? What is email marketing in Unica Campaign?
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what is unica campaign Informational
- How do you configure offer presentation rules?
- How do you create and manage user-defined variables?
- How do you create custom metrics and dimensions in Unica Discover based on Unica Campaign data? What are some advanced features of Unica Interact that can be leveraged within Unica Campaign flowcharts?
- How do you define the criteria for triggering a campaign based on a specific event?
- What are some techniques for identifying and resolving data inconsistencies?
- What are the benefits of using event-triggered campaigns for customer engagement? How do you ensure that real-time interactions delivered through Unica Interact are relevant and timely?
- How do you ensure the accuracy and performance of derived field calculations? What are the different types of conditions and criteria that can be used in selection rules?
- What are some advanced techniques for using macros to personalize communications? How do you troubleshoot issues related to macro expansion?
- What are the different types of data transformations that can be performed using mapping tables?
- What are the common data integration patterns used with CRM systems?
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