How can you automate campaigns based on customer behavior? What are suppression lists in Unica Campaign?
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what is unica campaign Informational
- What are the common use cases for lead generation campaigns in Unica Campaign?
- How do you handle authentication and authorization when using the API?
- How do you build complex selection rules? What are exclusion rules in Unica Campaign?
- How do you navigate and work with data at different audience levels? How do you create and manage mapping tables for data integration?
- How do you use select boxes with different selection criteria? What are audience scheme boxes and how do they define audience levels?
- How do you define the criteria for triggering a campaign based on a specific event?
- What are the key features of Unica Plan for marketing planning? How do you track budget and resources for campaigns executed in Unica Campaign?
- What are the relationships between different audience levels? What are offer boxes and how do they link offers to the campaign flow?
- How do you use test cells to isolate and measure the impact of specific campaign elements? What are the best practices for managing and organizing different versions of campaign objects?
- How do you trigger real-time interactions within a campaign flowchart? What are response tracking boxes and how do they capture campaign responses?
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