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Jan 21, 2025 ... An informational article targeting a transactional keyword, for example, might drive traffic but will be less likely to convert. On the other ... In the world of SEO, this is referred to as “user intent” or “search intent.” There are different types of search intents, such as informational, navigational, ... When I conduct a search that has an informational intent, I am looking for additional information about something. There are, actually, different types of ... Aug 29, 2019 ... Informational intent searches are easy to identify. They are usually made of modifiers such as “how”, “what”, “who”, “why”, “where”, “tips ... When a users types a keyword or a keyphrase into a search engine, they have an end goal in mind. They could be searching for information on how to perform a ... Aug 24, 2023 ... Informational intent occurs when people are looking for facts and knowledge online. They can do this at any point in their buying journey, but ... Oct 3, 2022 ... Informational intent and the SERP. Google tries to match its SERP (Search Engine Result Page) to the search intent. Informational queries often ... Apr 19, 2024 ... Website CSS best practices. Example SERP for an informational search query. You'll often see similar search features and results for ... Sep 25, 2024 ... Focusing on over 11,000 queries across various intents—Informational, Navigational, Commercial, Transactional, and mixed—this research aims to ... Aug 16, 2023 ... Informational intent occurs when users are looking to learn something new. These searches can easily be identified because they often include ...