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Dec 14, 2023 ... Initially, it identified three typologies: informational searches, transactional searches and navigational searches, to which over time has been ... Jul 27, 2022 ... 1. Informational search intent. Informational search intent is put into action when a searcher is looking for a specific piece of information. May 20, 2024 ... Informational intent searches are driven by curiosity or a need for information. Searchers aren't usually looking to purchase when they enter ... May 15, 2023 ... When users have informational intent, they are seeking information or answers to their questions. These questions can range from simple facts ... Feb 27, 2025 ... Key takeaway: Informational intent is usually the first stage in a user's journey, where they are looking to educate themselves before moving ... Aug 16, 2023 ... Informational intent occurs when users are looking to learn something new. These searches can easily be identified because they often include ... Aug 29, 2019 ... Informational intent searches are easy to identify. They are usually made of modifiers such as “how”, “what”, “who”, “why”, “where”, “tips ... Nov 26, 2019 ... The informational intention refers to a search behavior whose goal is to find information concerning a particular topic to address a need of the ... We investigate whether search engines perform better when search intent is stated as queries or questions, and we find that they perform equally well to both. In the world of SEO, this is referred to as “user intent” or “search intent.” There are different types of search intents, such as informational, navigational, ...