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Common types of search intent, also referred to as keyword intent, include informational, commercial, navigational, and transactional. For example, if you're ... Apr 3, 2024 ... Transactional intent. 1. Informational intent. Someone with informational search intent is in research mode. They're entering broad topics or a ... Dec 14, 2023 ... Initially, it identified three typologies: informational searches, transactional searches and navigational searches, to which over time has been ... Informational: The intent to learn something. These users want to answer a specific question or solve a specific problem. Searches with this intent often ... Sep 25, 2022 ... Most keywords are classified into one of four search intent categories. These are navigational, informational, commercial, and transactional. How marketers can use informational intent. Offering valuable information to your readers positions you as an expert in the field and raises your profile among ... Jan 6, 2025 ... Informational Search Intent. Informational intent refers to searches where users want to learn more about a topic or find answers to their ... The informational search intent is displayed when an internet search user is looking for information. Traditionally, informational searches did not include ... Informational searching: The intent of informational searching is to locate content concerning a particular topic in order to address an information need of the ... Jul 3, 2024 ... Users with informational search intent are looking for specific answers or information about a particular topic, such as “What is SEO?” In these ...