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Jan 21, 2025 ... An informational article targeting a transactional keyword, for example, might drive traffic but will be less likely to convert. On the other ... Nov 28, 2024 ... Informational intent is when someone is looking for information on a specific topic. They might not know what exactly they're looking for, but ... Oct 28, 2021 ... Informational searches. Here, the searcher is looking for information. Informational queries are generally question based. Examples of ... Nov 1, 2023 ... Informational intent for a keyword refers to keywords where a user needs an answer to their question with no apparent desire to purchase ... May 6, 2024 ... Why is Search Intent Important? Types of Search Intent; Informational; Commercial; Navigational; Transactional; How to Determine Search Intent ... Jun 25, 2024 ... Once you've identified the search intent for your keyword and analyzed the Search Engine Results Page (SERP), you have a wealth of information ... Mar 7, 2025 ... Types Of Keyword Search Intent · 1. Informational Intent · 2. Navigational Intent · 3. Transactional Intent · 4. Commercial Intent. When users turn to search engines with informational intent, they are driven by a hunger for information. This could be knowledge about weather forecasts, how- ... How marketers can use informational intent. Offering valuable information to your readers positions you as an expert in the field and raises your profile among ... Aug 16, 2023 ... Informational intent occurs when users are looking to learn something new. These searches can easily be identified because they often include ...