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Search intent boils down to four categories: informational, navigational, commercial, and transactional. Here's a deeper look at each search intent type. Aug 9, 2021 ... Informational searchers have a specific question they want to be answered. Like, “what is search intent all about and how can it help my SEO?” ... Types of Search Intent · Informational - Someone looking to find general/high-level information · Commercial - Someone who is interested or knows what they want ... When users turn to search engines with informational intent, they are driven by a hunger for information. This could be knowledge about weather forecasts, how- ... Nov 21, 2024 ... Search intent is a user's main goal when they enter a query into a search engine, which could be to find information about a specific topic, to visit a ... Jul 3, 2024 ... Users with informational search intent are looking for specific answers or information about a particular topic, such as “What is SEO?” In these ... How marketers can use informational intent. Offering valuable information to your readers positions you as an expert in the field and raises your profile among ... Search intent or keyword intent is the reason why people conduct a specific search. Why are they searching? What are they trying to achieve through their search ... When a users types a keyword or a keyphrase into a search engine, they have an end goal in mind. They could be searching for information on how to perform a ... Mar 21, 2025 ... Learn the key differences between navigational, transactional, and informational search intent and check how can you optimize your SEO ...