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Mar 21, 2025 ... Learn the key differences between navigational, transactional, and informational search intent and check how can you optimize your SEO ... Informational intent. Information intent is the root of Google in itself. It is people searching for information about a specific topic. This could be about ... We investigate whether search engines perform better when search intent is stated as queries or questions, and we find that they perform equally well to both. Aug 23, 2022 ... When people are looking for information, they often use question words, such as “how,” “what,” and “why,” in their search terms. You can spot ... Mar 7, 2025 ... Types Of Keyword Search Intent · 1. Informational Intent · 2. Navigational Intent · 3. Transactional Intent · 4. Commercial Intent. Just what it sounds like, informational intent means the user is looking for information on a particular topic. An informational search may or may not be a ... Search intent or keyword intent is the reason why people conduct a specific search. Why are they searching? What are they trying to achieve through their search ... Nov 21, 2024 ... Search intent is a user's main goal when they enter a query into a search engine, which could be to find information about a specific topic, to visit a ... Oct 11, 2024 ... Informational intent — searchers are looking for information or an answer to a specific question. Commercial intent — searchers are ... 1. Informational Intent. Informational intent involves users seeking knowledge or answers to specific questions. · 2. Navigational Intent. Navigational intent is ...