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We investigate whether search engines perform better when search intent is stated as queries or questions, and we find that they perform equally well to both. How marketers can use informational intent. Offering valuable information to your readers positions you as an expert in the field and raises your profile among ... You can view it as a middle ground between informational intent and transactional intent — which is covered in the next section. With these searches, people are ... Mar 17, 2023 ... 1Informational – seeking information or answers to certain questions. These keywords often contain phrases like “what is” or “how to”;. 2 ... Mar 28, 2023 ... An informational search occurs when a user is looking to learn about a topic. For example, “how to tune up a mountain bike” or “where to go ... Jan 22, 2021 ... Informational intent is the motive to look for information, hence the name. People are searching with the intent to look for information or to ... Feb 5, 2025 ... Informational intent. Informational searches focus on learning, understanding, and problem-solving. These “how to” or “what is” queries mark ... Sep 5, 2024 ... Informational search intent is the search intent of users in the awareness phase of the customer journey. At this stage, users are looking for ... The goal behind informational searches is to learn something new. These search queries could be in the form of a specific question (e.g., how long does it take ... Mar 7, 2025 ... Types Of Keyword Search Intent · 1. Informational Intent · 2. Navigational Intent · 3. Transactional Intent · 4. Commercial Intent.