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The goal behind informational searches is to learn something new. These search queries could be in the form of a specific question (e.g., how long does it take ... Jul 3, 2024 ... Users with informational search intent are looking for specific answers or information about a particular topic, such as “What is SEO?” In these ... May 20, 2024 ... Informational intent searches are driven by curiosity or a need for information. Searchers aren't usually looking to purchase when they enter ... Oct 18, 2022 ... Informational; Commercial; Transactional; Navigational. It's also clear that consumer needs are too nuanced to fully capture with that simple ... Jan 21, 2025 ... An informational article targeting a transactional keyword, for example, might drive traffic but will be less likely to convert. On the other ... Sep 25, 2024 ... Focusing on over 11,000 queries across various intents—Informational, Navigational, Commercial, Transactional, and mixed—this research aims to ... Jun 25, 2024 ... Once you've identified the search intent for your keyword and analyzed the Search Engine Results Page (SERP), you have a wealth of information ... Aug 24, 2023 ... Informational intent occurs when people are looking for facts and knowledge online. They can do this at any point in their buying journey, but ... 2 days ago ... New website - target keywords with informational search intent first? For a new website, most of the keywords on Ahrefs I find with KD < 30 ... Search intent or keyword intent is the reason why people conduct a specific search. Why are they searching? What are they trying to achieve through their search ...