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In the world of SEO, this is referred to as “user intent” or “search intent.” There are different types of search intents, such as informational, navigational, ... Apr 7, 2022 ... 2- Informational search intent ... Informational search intent is when a user is looking for details on a certain topic that is non-commercial. Oct 31, 2024 ... ... search intent, but they are more likely to show up for informational queries. You might wonder why the research by Rich Sanger and ... Sep 25, 2024 ... Focusing on over 11,000 queries across various intents—Informational, Navigational, Commercial, Transactional, and mixed—this research aims to ... Informational Intent. When users seek knowledge or answers to questions, they're exhibiting informational intent. Common specific searches might include: “What ... The goal behind informational searches is to learn something new. These search queries could be in the form of a specific question (e.g., how long does it take ... How marketers can use informational intent. Offering valuable information to your readers positions you as an expert in the field and raises your profile among ... Jun 7, 2019 ... Andrei says search intent can be broken down into three distinct types: Informational Searches; Transactional Searches; Navigational Searches. Jan 21, 2025 ... An informational article targeting a transactional keyword, for example, might drive traffic but will be less likely to convert. On the other ... Mar 21, 2025 ... Learn the key differences between navigational, transactional, and informational search intent and check how can you optimize your SEO ...