Slogan Longevity How does Nike's slogan influence the design of its products?

We are the global repository for the science of human performance and potential” quotes Matthew Nurse, the Senior Director of the Nike Explore Team Sport ... Nike – “Just Do It”; McDonald's – “I'm ... If an entire unitary phrase or slogan is generic, descriptive, or purely informational, it remains unregistrable. What is a slogan? Slogans (otherwise known as logo taglines or straplines) are catchphrases that communicate information about your product, service, or brand ... No other shoe company besides NIKE can put on a marketing campaign, Just Do It, because Nike owns the trademark on this powerful phrase. NOTE: If a proposed ... "Just do it" - Nike's advertising slogan. Notice that their advertising ... We believe in in-depth research and careful preparation before launching an ... Dec 17, 2024 ... Plus 'GoProing' is now a noun (and X hashtag) used to describe the phenomenon while the brand's tagline is 'Be a Hero'. Look at this fab example ... In order to be effective, organizations should ensure that whatever information they communicate is clear, accurate, truthful, and useful to the stakeholders ... Dec 8, 2019 ... ... informational nature. They reflect the unique value proposition of ... Don't just use a commonly used English phrase like Nike. Their ... Feb 10, 2012 ... ... informational, laudatory or descriptive, although in the ... slogan or phrase it can be protected if it has acquired secondary meaning). Nike is a champion brand builder. Its advertising slogans—“Bo Knows,” “Just Do It,” “There Is No Finish Line”—have moved beyond advertising into popular ...