Reaching New Segments

Nike is a champion brand builder. Its advertising slogans—“Bo Knows,” “Just Do It,” “There Is No Finish Line”—have moved beyond advertising into popular ... Jul 29, 2021 ... Although the campaign technically launched in 1988, Nike's now synonymous slogan “Just Do It” rose to prominence in the 90s, capturing the ... Nike – “Just Do It”; McDonald's – “I'm ... If an entire unitary phrase or slogan is generic, descriptive, or purely informational, it remains unregistrable. Jan 10, 2025 ... Purely informational advertising ... A great recent example is of Nike's Kaepernick ad, the tagline of which read “Believe in something. Dec 8, 2019 ... ... informational nature. They reflect the unique value proposition of ... Don't just use a commonly used English phrase like Nike. Their ... Sep 11, 2023 ... It goes beyond just selling products, as it turns people into enthusiastic supporters of the Nike brand and what it stands for. Iconic Slogans. Nov 10, 2023 ... Despite the practice being challenging at times and my resistance strong, Nike's slogan “Just Do It” carried me along. Recovering from the ... Feb 19, 2024 ... Nike's "Just Do It" slogan is a motivational phrase encouraging ... informational purposes only, and should not be construed as legal advice. Feb 27, 2025 ... A slogan can convey critical information about your business and help you stand out from your competitors. Learn how to craft an effective ... Aug 18, 2024 ... The company's “Just Do It” slogan represents this inspirational goal. Also, Nike's mission statement emphasizes innovation. This component ...