


What are the key narratives that resonate with the target audience?
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what is marketing strategy development in new product development Informational
- How do marketing teams work with R&D, sales, and operations during NPD?
- How are new marketing channels and tactics evaluated and adopted? How does the marketing strategy for a new product leverage the principles of loss aversion and the fear of missing out (FOMO) to motivate consumers to take action?
- How does marketing contribute to the design thinking process? How does the marketing strategy for a new product consider the potential impact of artificial intelligence (AI) and machine learning on marketing automation, personalization, and customer insights?
- What brand health metrics are tracked?
- What data points are most critical to track?
- How is authenticity maintained?
- How are these potential issues addressed proactively in marketing communication?
- How is the mobile user experience optimized? How does the marketing strategy incorporate elements of gamification or interactive experiences to engage consumers with a new product?
- What are the limitations of applying game theory to marketing? How does the marketing strategy for a new product consider the potential impact of economic recessions or periods of economic uncertainty on consumer behavior and purchasing decisions?
- How are these micro-segments identified and reached?
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