What are the key elements of effective brand storytelling? How can businesses leverage sensory marketing (e.g., scent, sound, visual aesthetics) to create a more engaging and valuable customer experience?

Mar 3, 2025 ... Customer perceived value is an important marketing term that affects how marketing professionals advertise and price their goods. Abstract. This paper discuses the user perceptions and expectations of postgraduate students of the University of Colombo towards the e-information literacy ... Jan 2, 2024 ... To further test the PSR effect on consumers' perceived brand ... informational content rather than focusing on entertainment value. ... Consumers. Health AffairsVol. 38, No. 3: Patients As Consumers ... To assess perceived value among less tangible types of research-related information ... “Perceived value of building information modeling in facilities operations and maintenance.” Ph.D. thesis, Univ. of New Mexico, Albuquerque, NM. Google ... Jun 17, 2020 ... In this discussion, a link is established between customer perceived value and the development of CEB intentions. ... to enhance the informational ... Nov 27, 2024 ... ... Informational, Referent and Informational. Each of French ... It's derived from an individuals perceived value, worth or attractiveness. Jul 25, 2018 ... Operationalize the integration of physical and informational power. To produce enduring strategic outcomes that hinge on perceptions, attitudes, ... Nguyen, N. X., Mai, K. N. & Le, T. L. T. (2018). Factors affecting organisational customer's word of mouth towards B2B professional general Insurance services ... ... informational app: the role of perceived usefulness and perceived ease of use. ... Perceived Market Orientation and Shopping Value. Journal of Global ...