How can businesses use pricing to signal quality and value? How can businesses use storytelling to create a strong emotional connection with their brand and enhance the customer perceived value?

Perceived value is defined as 'the customer's overall assessment of the utility of a product based on perceptions of what is received and what is given' ( ... Perceived risk is the consideration of when users adopt online comment information on social media. Consumers' perception of the value of products and ... ... information that we perceive to meet our needs or interests. This type ... perceived to have high social, emotional, and monetary value. Hype built on ... That is, consumers add value to the relevance of promotional messages. This factor is closely related to customization of information to each customer because ... Jul 10, 2008 ... The importance of perceived value in customer decision making is well known. However, few studies assess empirically the direct effects of ... Feb 2, 2020 ... The second component is only indirectly controllable by designers, through the perceived value that they may have constructed in the past for ... have significant influence on the credibility of the information perceived by ... Consumer Perceptions of price, quality and value: A Means-End Model ... Mar 6, 2023 ... The acquired information shapes consumers' perceived product differentiation and sellers' equilibrium prices. We characterize the unique ... Abstract. Information attributes characterize traceable agri-food. The perceived value of information attributes influences consumers' preferences for traceable ... Jul 25, 2018 ... Operationalize the integration of physical and informational power. To produce enduring strategic outcomes that hinge on perceptions, attitudes, ...